Rebranding for the largest mountain bike race in South America.
In order to project its current reality, show its adaptation to changes and technological advances, Rio Pinto needed to update its brand identity.
We created the brand strategy to activate this new vision, internally across the business and externally to customers.
We created an icon
Through a minimalist treatment, we managed to give the supports of the brand an iconic appearance, that reinforces its representativeness.
The re-design allowed it to perform better in small spaces and on digital platforms, where the brand is increasing it´s presence.
Simply and Modern
We simplified and modernized Rio Pinto, while preserving the company's heritage and prodigious brand value.